Instagram Campaign: Secret Life of Pets 2

Secret Life of Pets 2 was a very large campaign with a lot of moving parts. In addition to the usual assortment of print ads and screening invitations, we did a social media campaign featuring popular Telemundo stars and their pets.

The first part of this campaign involved putting together a mock of what the firm envisioned the campaign would be. So they sent me a stock image of one of the stars as well as the link to his Instagram account, and asked me to mock up an example featuring him and his two French bulldogs. (You can still see the Getty Images watermark in the mock.)

Mock for social media campaign

Telemundo loved the idea and immediately arranged a photoshoot. However, they weren’t happy with the results from the photographer and came back to me to work a bit of magic and jazz up the images a bit.